The small town of Heriz in North West Persia is the centre of one of the most important weaving areas in Azerbaijan and has given its name to one of the most distinctive styles with its geometric patterns. Heriz carpets are prized for their robustness and resilience and their charm lies in a characteristic balance of color and design. Serapi is the name given to the finest rugs from this area. Serapi is not a place or tribal name; rather it is a market term derived from Serab-i, meaning “of Serab”. Serapi’s are a distinct Heriz region style, with more large-scale designs and most importantly, they are more finely woven, often in lighter tones.